Wednesday, January 8th, 2014. Filed under: Eyewear L.G.R


L.G.R founder Luca Gnecchi Ruscone was born in Rome, Italy, in 1982 to a family with very strong roots in Africa. Having grown up between the two countries, and with a grandfather who imported Italian eyewear into Africa, it seems obvious that Luca would go on to create this brand, an interesting amalgamation of these two very different cultures and aesthetics.

As Ruscone himself says, “Some years ago I was in Eritrea, Africa, wandering through my grandfather’s old warehouse of Italian imports when I discovered a model of sunglasses from a time long forgotten. These beautiful designs immediately evoked the romanticism of an era long gone by. The merging of two worlds; the adventure of Africa and the glamour of the Riviera. I returned to the original manufacturers and created a line capturing this timeless elegance.”

The resulting line of optical frames and sunglasses is classic Italian chic with an adventurous edge that comes through in matte finishes, chunky temples and reflective lenses – never over the top but always interesting. L.G.R eyewear is entirely handmade in Italy by expert artisons, who build each frame from start to finish using traditional methods of production for a resistant and long lasting product.

Read more about the brand at lgr-sunglasses.com or come in and see for yourselves today!